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  • Press Conference for 100 guests to introduce Génifique

    Brand:
    Lancôme

    Product:
    Génifique

    Event Category:
    Press Conference

    Audience Size:
    100 Invitees

    Target Audience:
    Top Beauty editors of women’s / lifestyle press, VIPs and Industry Professionals

    Event Objectives:
    To make a strong impact on journalists and VIPs with an innovative, cutting edge, and luxurious press conference

    Brief:
    The press Conference needed to create an impact in terms of venue setup and scientific presentation of the product encouraging the journalists and the VIPs to get involved in the workshop and experience first-hand the Unprecedented Innovation - the First "Youth Activator" by Lancôme – Génifique

    Solution:
    To develop a futuristic, scientific, luminous yet luxurious themed setup to reflect the product characteristics
    To Host a Workshop to demonstrate the application technique and results of Génifique on the skin with Lancôme Skincare Experts

    Services Provided:
    - Pre-event management
    - Venue finding and venue management
    - Creative conception
    - Branding & design: set design, printed invitations, information booklets, Press kit, etc.
    - Catering
    - Production:
    a- Communication and decorative materials
    b- Stage set design, workshop counters and display stands, full audio visual setup, graphics, lighting and sonic effect
    - Post-event activities         2012 Branding, Creative Direction, Set Design
  • HP IPG Channel Partner Roadshow 2008 for 150 delegates


    Brand:
    Hewlett Packard

    Product:
    HP IPG Roadshow Channel Partner Roadshow 2008

    Event Category:
    Roadshow

    Audience Size:
    150 delegates

    Target Audience:
    Partners, distributors, key retailers, employees and media

    Event Objectives:
    To demonstrate HP's commitment to educating the channel so their partners can keep up-to-speed on the latest development

    Brief:
    HP was themed “Stand out from the crowd”, and it is the 4th edition of HP IPG Channel Partner Road show in the Middle East, providing live hands-on experience to train target audience on latest HP products, their customer benefits and competitive selling.

    The two day roadshow is to explain "extended" offering (including services, supplies and solutions) and how it will benefit the partner. The road show continues its tour of 14 stops in 11 countries across the EMEA region

    Services Provided:
    - Pre-event management including sending invitations, RSVP and online registration
    - Logistics (Accommodations, flights, visas, transportation )
    - Venue layout and design
    - Creative adaptation
    - Branding & design: set design, printed VIP invitations, HTML Invitation, Airport welcome boards, agenda, banners, t-shirts, backdrops, giveaways, Press kit, etc.
    - Catering
    - Traffic Management
    - Production:
    a- Communication & decorative materials
    b- Workshops set design, dressing up the venues, artwork display stands, full audio visual and mood set up, graphics and lighting
    c- Documentation
    - Post-event activities


    Result:
    Middle East Events Awards
    Winner - Best Meeting for HP IPG High Tech Roadshow         2012 Branding, Creative Direction, Set Design
  • Picasso Abu Dhabi, 186 Masterpieces, a 3 months Gallery

    Brand:
    TDIC

    Product:
    Picasso Abu Dhabi, Masterpieces from the Musée National Picasso, Paris

    Event Category:
    - Media Conference
    - Exhibition VIP Launch Reception
    - Picasso Discussion Panel

    Audience Size:
    - Media Conference – 150 guests
    - Exhibition VIP Launch Reception – 700 guests
    - Picasso Discussion Panel – 300 guests

    Target Audience:
    - HH Sheikh Mohamed Bin Zayed AL Nahyan, Crown Prince of Abu Dhabi
    - Royalty members
    - Executive Council Members
    - VIP’s, ambassadors and government officials
    - Gulf VIP’s, ambassadors and government officials
    - Local, regional and international media
    - Art and culture professionals

    Event Objectives:
    - Abu Dhabi is on its way to becoming a global cultural destination with the creation of the Cultural District on Saadiyat Island, which will be home to the Sheikh Zayed National Museum, the Guggenheim Abu Dhabi modern and contemporary arts museum, the Louvre Abu Dhabi universal museum, a maritime museum, performing arts centre and cluster of arts pavilions.

    - The exhibition is part of a cycle of international temporary exhibitions which are central to Abu Dhabi’s arts strategy of preparing its audience for the future developments on Saadiyat Island’s Cultural District.

    Brief:
    - To organise and implement the three events as described in the previous slides. The events should be designed all under one theme as per the available artwork.
    - To take care of all logistics related to these events – beyond venue booking and catering
    - To create the room dressing, branding and signage in and around the venue
    - To come up with creative ideas in events management and branding solutions
    - To take care of the full invitation process – sending the invitations and RSVP’s
    - Photography and video management


    Services Provided:
    - Pre-event management including RSVP
    - Venue creation
    - Creative conception
    - Branding & design: set design, printed invitations, banners, backdrops, giveaways, Press kit, etc.
    - Catering
    - Entertainment for the main venue reception
    - Production:
    a- Communication and decorative materials
    b- Exhibition gallery set design, artwork display stands, full audio visual and mood setup, graphics and lighting
    - Post-event activities

    Result:
    Client testimonial
    "We are grateful for the client servicing management, meticulous planning, creative concept creation and dedication shown into handling this project that made it a success"

    Press Coverage:
    http://gulfnews.com/news/gulf/uae/heritage-culture/abu-dhabi-gets-ready-for-picasso-masterpieces-1.106933

    http://www.uaeinteract.com/docs/Abu_Dhabi_to_host_Arab_Worlds_first_exhibition_of_Picassos_masterpieces/30260.htm         2012 Branding, Creative Direction, Set Design
  • A prestigious product launch by Lancôme for 120 guests

    Brand:
    Lancôme

    Product:
    Magnifique

    Event Category:
    Product Launch

    Audience Size:
    120 Invitees

    Target Audience:
    - Media (Chief Editors/ Beauty and Fragrance editors of women’s Press, Celebrity/ Lifestyle press, TV and online media
    - Celebrities who correspond to the vision of Magnifique and embody the product
    - Key Press
    - VIP clients

    Event Objectives:
    - To Launch Magnifique
    - To confirm Lancôme’s position as an expert fragrance creator.
    - To make a strong impression on journalists and VIPS with a creative and daring, yet prestigious event

    Brief:
    To introduce Magnifique as Lancôme's latest perfume and confirm Lancôme’s position as an expert fragrance creator while raising the bar in terms of scenography to match the products characteristics. All events’ aspects should create an impact and give the invitees an everlasting and luxurious experience that should start from the moment they receive the invitation and make them believe that they are going to witness a unique and unprecedented event

    Solution:
    Ultra feminine, luxury, modernity and Rouge corporate colour of the fragrance were the main inspirational factors behind developing the "Rouge Fragrance Discovery" theme.
    An upscale, majestic, contemporary yet luxurious venue was created by draping the pre-function and the ballroom to give it the same look and feel of the package design of the fragrance which was enhanced by 3 choreographies from the Moulin Rouge and Chicago dancers and one singer

    Services Provided:
    - Pre-event management
    - Venue creation
    - Creative conception
    - Branding & design: set design, printed invitations, information booklets, Press kit, etc.
    - Catering
    - Entertainment for both the pre-function and the main venue
    - Production:
    a- Communication and decorative materials
    b- Stage set design, workshop counters and display stands, full audio visual setup, graphics, lighting and sonic effect
    - Post-event activities         2012 Branding, Creative Direction, Set Design
  • Artscape - Community Art Evenings for 1000 guests Brand:
    TDIC

    Product:
    Artscape

    Event Category:
    Community Art Evenings

    Audience Size:
    1000 guests

    Target Audience:
    The UAE public at large with a focus on Abu Dhabi

    Event Objectives:
    - ArtScape Evenings are meant to bring art and culture closer to the UAE’s and Abu Dhabi’s communities
    - To demystify high-brow preconceptions about art and culture, thus allowing audiences to interact more directly with cultural content and to truly enjoy it
    - To bring in a new important date into Abu Dhabi’s cultural calendar and to enhance the city’s lifestyle by bringing in fun, interesting, and good quality events to its people
    - To use the opportunity and context of the Picasso Abu Dhabi exhibition in order to launch its quarterly sessions and to capitalise on the rich thematic and aesthetic dimensions of Picasso’s
    work for cultural enjoyment and education in Abu Dhabi

    Brief:
    - Event creative and technical development following the guidelines provided by TDIC’s Cultural Department
    - Event technical set up two days prior to the actual event date
    - Event technical management on the night of the actual event
    - Event production, including location design and lay out following the guidelines provided by TDIC’s Cultural Department
    - Creative and conceptual suggestions for event Marketing and Advertising (keeping in mind that this will be the first in a series of quarterly art evenings and that it is developed in connection with a truly high-profile exhibition)

    Solution:
    - Develop an event identity that will be used across the quarterly art evenings
    - Allocate several spaces that will host different performances and artistic presentations and content to the public in an informal manner
    - The programme will include: talks, film screenings, a reading lounge, a café area and special catering, special decoration, DJ sets, live musical performances, live painting studio, a silent and anonymous auction which proceeds will be gifted to the Future Centre’s art programme, Picasso related merchandising
    Services Provided:

    - Post-event activities
    - Pre-event management including RSVP
    - Venue selection
    - Creative adaptation
    - Branding & design: set design, printed VIP invitations, banners, cut-outs, backdrops, giveaways, Press kit, etc.
    - Catering
    - Entertainment for the main venue reception
    - Production:
    a- Communication & decorative materials
    b- Workshops set design, dressing up the venues, artwork display stands, full audio visual and mood set up, graphics and lighting
    - Post-event activities

    Result:
    Client testimonial
    "We are grateful for the client servicing management, meticulous planning, creative concept creation and dedication shown into handling this project that made it a success"         2012 Branding, Creative Direction, Set Design
  • Ramadan Tent - 9000 guests over a period of one month

    Brand:
    Dubai Retail

    Product:
    HALA WALLA Ramadan Tent

    Event Category:
    Cultural / Catering / Entertainment

    Audience Size:
    300 guests x 30 days

    Target Audience:
    - First week for DP Associates, Partners, Customers, Real Estate Agents, JBR Residents, and Charitable Organisations
    - Second, third and fourth week is for the Public

    Event Objectives:
    - To create awareness of DPG’s continuous culture of contributing back to the community.
    - To utilize this opportunity in networking and strengthening relationships with DP’s associates, partners, customers, real estate agents, JBR residents and charitable organizations.
    - Explore opportunities in contributing towards charitable organizations as a part of DP's corporate social responsibility at the tent.

    Brief:
    Dubai Properties want to host a Ramadan related event targeting 150 to 300 people from the public on a daily basis for a period of 30 days
    The event and activities should be engaging, entertaining, open new business opportunities and to contribute towards charitable organisations

    Solution:
    A Traditional Ramadan Catering Tent that will run for one month and will open from 8:00 PM till 3:00 AM everyday
    Create branding opportunities throughout the services that the tent is going to offer and allocate VIP platforms to host royalty, DP associates and VIP guests
    Daily conservative entertainment - mainly instrumental and other engaging activities related to the Ramadan theme

    Services Provided:
    - Pre-event management including invitations, RSVP for the VIP guests who will be invited for the first week only
    - Acquiring all the official permissions needed for the event
    - Fire & Safety procedures including evacuation plan
    - Venue creation / Tent construction/setup
    - Venue layout and design
    - Creative conception including Logo evolution
    - Branding & design: Set design, printed VIP invitations, sales tickets, banners, menu cards, ad banners, giveaways, Press kit, tailor made outfit for the hostesses, etc.
    - Setup a catering kitchen tent
    - Setup a catering operation with a billing and reporting system
    - Setup a reservation operation with clear tracking and reporting system
    - Setup a Shisha operation service
    - Entertainment
    - Traffic Management including a Valet service
    - Toilet blocks with daily cleaning schedule
    - Power supply management
    - Production:
    a- Communication & decorative materials
    b- Venue interior, full audio visual and mood set up, graphics and lighting
    c- Documentation
    - Tent management for 30 days
    - Post-event activities

    Result:
    Successful operation with an unprecedented “fully booked” record for a similar activity in the UAE         2012 Branding, Creative Direction, Set Design
  • Emirati Expressions - Exhibition Opening 500 guests

    Brand:
    TDIC

    Product:
    Emirati Expressions

    Event Category:
    Community Events – Art Exhibition

    Audience Size:
    - Press Conference – 120 guests
    - Exhibition – 300 guests
    - Symposium – 200 guests

    Target Audience:
    - HH Sheikh Mohamed Bin Zayed AL Nahyan, Crown Prince of Abu Dhabi
    - Royalty members
    - Executive Council Members
    - VIP’s, ambassadors and government officials
    - Gulf VIP’s, ambassadors and government officials
    - Local, regional and international media
    - Art and culture professionals
    - Art lovers

    Event Objectives:
    - To promote tourism
    - To increase the number of tourists and investors in Abu Dhabi over the next 10 years

    Brief:
    '- TDIC has ventured to bring together a collection of 60 fine arts masterpieces of the renowned artists from the UAE to be held at the Emirates Palace, Abu Dhabi. The event is called ‘Emiratis Expressions’

    - The event would begin with an official press conference highlighting the exhibition to the media. It would then be followed by an official launch starting with a special viewing by royalty followed by dignitaries and delegates and would finally lead to a full day symposium session with speeches and question and answer sessions by the finest speakers on Arts


    Services Provided:

    - Pre-event management including RSVP
    - Venue layout and design
    - Creative adaptation
    - Branding & design: set design, printed VIP invitations, banners, cut-outs, backdrops, giveaways, Press kit, etc.
    - Catering
    - Entertainment
    - Production:
    a- Communication & decorative materials
    b- Workshops set design, dressing up the venues, artwork display stands, full audio visual and mood set up, graphics and lighting
    c- Documentation
    - Post-event activities

    Result:
    Client testimonial
    "We are grateful for the client servicing management, meticulous planning, creative concept creation and dedication shown into handling this project that made it a success"         2012 Branding, Creative Direction, Set Design
  • Dubai Properties - Celebrating You .     2012 Branding, Creative Direction, Set Design
  • Arts of Islam, Community Art Exhibition for 1500 guests Brand:
    TDIC

    Product:
    Arts of Islam Exhibition

    Event Category:
    Community Event

    Audience Size:
    - Media Conference for 100 guests
    - Exhibition VIP Launch Reception for 1000 guests
    - Symposium (Q&A) Session for 500 guests

    Target Audience:
    - HH Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE
    - HH Sheikh Mohamed Bin Zayed AL Nahyan, Crown Prince of Abu Dhabi
    - Royalty members
    - Executive Council Members
    - VIP’s, ambassadors and government officials
    - Gulf VIP’s, ambassadors and government officials
    - Local, regional and international media

    Event Objectives:
    - Pave the way for Abu Dhabi to become a global cultural destination with the creation of the Cultural District on Saadiyat Island, which will be home to the Sheikh Zayed National Museum, the Guggenheim Abu Dhabi modern and contemporary arts museum, the Louvre Abu Dhabi universal museum, a maritime museum, performing arts centre and cluster of arts pavilions

    - Strategically promote and position Saadiyat Island in general and it's Cultural District specifically by preparing its audience for the future developments

    Brief:
    - TDIC will bring the world’s finest and most comprehensive Islamic art collection encompassing the entire history of the art of Islamic lands from the 7th century until the present day to the UAE Capital

    - The exhibition is themed ‘Truly God Is Beautiful and loves Beauty’. A selection of works from the 20,000 renowned Khalili collection will go on display for the first time in the Middle East at the Exhibition Hall in the Emirates Palace Hotel

    - ‘The Arts of Islam’ exhibition will start from Jan 23 until April 22, 2008 at the exhibition hall of the Emirates Palace.

    Requirements

    - To organise and implement the three events
    - To take care of all logistics related to these events – beyond venue booking and catering
    - To create the room dressing, branding and signage in and around the venue
    - To come up with creative ideas in events management
    - To take care of the full invitation process – sending the invitations and RSVP’s
    - Photography and video management

    Services Provided:

    - Pre-event management including RSVP
    - Venue layout and design
    - Creative adaptation
    - Branding & design: set design, printed VIP invitations, banners, cut-outs, backdrops, giveaways, Press kit, etc.
    - Catering
    - Entertainment for the main venue reception
    - Production:
    a- Communication & decorative materials
    b- Workshops set design, dressing up the venues, artwork display stands, full audio visual and mood set up, graphics and lighting
    c- Documentation
    - Post-event activities

    Result:
    Client testimonial
    "We are grateful for the client servicing management, meticulous planning, creative concept creation and dedication shown into handling this project that made it a success"         2012 Branding, Creative Direction, Set Design
  • QASR KHOZAM - DAAR .     2012 Branding, Creative Direction, Set Design
  • Sanctuary Falls Resident’s Party - Shaikh Holding .     2012 Branding, Creative Direction, Set Design
  • Project Reveal - ETA .     2012 Branding, Creative Direction, Set Design
  • Noor Islamic Bank Opening Event .     2012 Branding, Creative Direction, Set Design
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